As we progress through 2024, the concept of sustainability has transitioned from a mere buzzword to a critical business imperative, especially for technology leaders in the ever-changing corporate landscape.

With the increasing impact of climate change and environmental degradation, there's a growing realisation that sustainable practices are not just ethically sound but also economically beneficial. In this article, we'll explore why sustainability is crucial in today's corporate world and provide actionable insights for technology leaders to integrate these practices into their business strategies.

going green


Global Environmental Challenges

The current environmental challenges are alarming. According to the United Nations, we're facing a climate emergency with unprecedented weather extremes and even more natural disasters. The World Economic Forum highlights environmental threats as among the most significant long-term risks worldwide.  Every time we turn on the news, we see more examples of the chaos and destruction caused by climate change. 

Consumer and Investor Expectations

We also know that, thankfully, modern consumers and investors are increasingly leaning towards businesses that prioritise sustainability. A Nielsen report revealed that 73% of global consumers would change their consumption habits to reduce environmental impact. Similarly, investors are channeling funds into sustainable enterprises, with sustainable assets under management expected to reach $53 trillion by 2025, accounting for one-third of global AUM, as per Bloomberg Intelligence.


Integrating Sustainable Practices

Energy Efficiency: Opt for energy-efficient technologies in your operations. Tools like Google's Environmental Insights Explorer can help measure your organisation's carbon footprint and identify areas for improvement.

Sustainable Supply Chains: Evaluate your supply chain for environmental impact. Resources like the Sustainable Supply Chain Foundation provide guidelines and best practices.

Waste Reduction and Recycling: Implement policies for waste reduction, recycling, and responsible disposal of electronic waste.

sustainability meeting


  • Renewable Energy: Invest in renewable energy sources like solar or wind power for your operations. The International Renewable Energy Agency (IRENA) offers resources and case studies.
  • Green Data Centres: Transition to green data centres that use renewable energy and efficient cooling systems.
  • Eco-friendly Products and Services: Develop products that are environmentally friendly. Certifications like ENERGY STAR can be a reference point.


Sustainability Training

Conduct workshops and training sessions on sustainability practices and their importance.

Employee Involvement

Encourage employee involvement in sustainability initiatives through programs like corporate social responsibility (CSR) projects.


Cost Reduction: Sustainable practices can lead to significant cost savings, particularly in energy consumption and waste management.

Brand Enhancement: Companies known for their sustainability efforts often enjoy a stronger brand reputation and customer loyalty.

Innovation and CompetitivenessSustainability drives innovation, leading to new business models and products that cater to a growing market for green solutions.

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For technology leaders, 2024 is a pivotal year to embrace sustainability. It’s no longer just an option but a necessity for business resilience and growth. By incorporating sustainable practices, tech leaders can not only contribute positively to the environment but also unlock new opportunities for innovation and profitability. 

Let’s make 2024 the year where sustainability becomes a core aspect of our leadership and business strategy.

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Brad Dowden
Post by Brad Dowden
January 19, 2024
Entrepreneur, Business Leader, CIO, and Founder of The CIO Circle